Our culture thrives on respect, honesty, self-expression, creativity, and a strong sense of community. We embrace a work environment that is dynamic, inclusive, and fueled by collaboration, where every voice matters, and every idea is valued.


At LIKI BRAND, we are:

Innovators: Always looking ahead, setting trends rather than following them.

Sustainability Advocates: Making ethical and eco-conscious choices that benefit our planet.

Customer-Centric: Creating an exceptional shopping experience that puts our customers first.

Authentic & Bold: Encouraging our team and customers to express themselves fearlessly.

Community-Driven: Fostering meaningful connections that go beyond fashion.


We celebrate individuality and embrace the freedom of style. Our culture is one of inspiration, inclusion, and creativity, where fashion is seen as a way to uplift and connect people. We believe in a fun, fearless, and expressive approach to both work and fashion, constantly innovating and evolving to bring our community the best styles with a purpose. We take pride in responsibility—ensuring ethical sourcing, reducing waste, and valuing the voices of our customers and team members. We are here to celebrate your mood, your style, and your journey.